While deliberating on an appropriate name for our ‘Privilege Club that would truly and completely reflect our thoughts on the same, highlighting our rich heritage, vast experience and strong presence in the fashion industry, it was important to firstly frame how we would like the effort to be perceived by the respondents; apart from the card (which is the face of the Club) being a mere addition in one’s wallet, we would like the card to be a coveted and desirable need. Our card will encapsulate the various attributes connected to our store and will reflect the same in the form of affiliations and rewards. We want to create a lifestyle card with high brand equity so that the card holders enjoy a higher satisfaction level from the card both in terms of status and the benefits offered by the card.