The use of a classic gentleman to represent to 'Tailor Made' club is a perfect icon that encompasses: Style, panache, class, dignity, success and aspiration. It also ties in perfectly with the history and pure essence of the Prestige - The Man Store brand, i.e.: the origins being in catering to the perfect and quintessential gentleman - the dressing and grooming, the lifestyle, the class and the understanding of the perfect gentleman.