‘Tailor Made' works in two great ways for Prestige - The Man Store Brand:

Its literal connection with tailoring is appropriate for a company that has so many years of experience in fashion retail. Tailoring was one of the first unique offers from Prestige, from 50 years ago - and till today is an integral and essential part of The Man Store's offering.

Tailor Made - Literally means one of a kind, custom made, bespoke, unique as it is ordered based on individual preferences and specifics. These are the very appropriate phrases to describe a club from Prestige – The Man Store. Therefore, the title 'Tailor Made' works as it speaks contextually as a clothing company as well as talks about a one of a kind club.

It also uses the Prestige brand to offer more than the predictable in store incentives and takes it to a whole new level of customer value and offerings.